Do not repeat what won!

Hey Readers 🥰

Welcome to today’s edition, bringing the latest growth stories fresh to your inbox.

And just a quick heads-up! If you stumbled upon us through a friend, make sure to subscribe below! That way, you’ll never miss out on the trending stories.

🚀 Why Your “Winning” Content Format Won’t Work Tomorrow

One viral video doesn’t mean you’ve cracked the code. Repeating the same format? That’s a fast-track to irrelevance.

The Hidden AI Logic Behind Virality

Meta’s AI doesn’t reward what worked before—it’s designed to detect patterns and shift distribution based on new engagement signals.

Most creators assume: “If a format goes viral, let’s keep using it.”

Reality? Meta’s AI thinks: “We’ve already mapped this audience. What’s next?”

The moment a content pattern is identified, it stops getting traction. Fresh signals drive reach, not repetition.

What We Learned from Analyzing Content Shifts

After studying 150+ brand accounts, one thing is clear:

• Small, niche accounts sometimes explode with millions of views overnight.
• “Proven” viral formats suddenly stop working.
• Copy-paste strategies? Instant failure.

Virality isn’t about repeating success. It’s about being unpredictable.

The New Playbook: What Works in 2024

Here’s what’s driving real reach now:

1️⃣ Break Familiar Patterns

AI rewards novelty. If your audience expects one thing, show them something unexpected.

A personal brand swapped talking-head videos for animated storytelling—engagement tripled.

A fitness creator replaced standard workout clips with silent, cinematic edits—went viral.

2️⃣ Show the Unpolished Side

Highly produced, “perfect” content often gets ignored. People engage with authenticity.

• A brand shared behind-the-scenes struggles of a failed launch—it outperformed their best campaign.
• A creator posted a blooper reel instead of a polished ad—views skyrocketed.

3️⃣ Let Your Audience Create for You

User-generated content works because it introduces new behavioral signals AI hasn’t mapped yet.

A travel brand asked followers to submit their best trip videos—AI boosted their posts because each piece felt fresh.

Adapt or Disappear

Chasing yesterday’s trends is a losing game. The moment you think you’ve figured it out, the rules change.

Partnership with WonderAds

Last year's rising acquisition costs and constant platform changes made one thing clear: relying on the same channels to deliver results won't cut it anymore.

So, what's actually moving the needle for DTC brands in 2025?Check out The 2025 Advertising & Marketing Report to learn how 200+ top marketers are approaching strategies, top priorities, challenges, budget shifts, and emerging trends shaping the industry. Here's a sneak peek of what's inside:

• Marketers are diversifying their mix to include TV, TikTok Shop, and more
• Teams are scaling budgets to maximize ROAS
• Brands are leveraging AI to optimize campaigns and automate decision-making.

Looking to drive sustainable growth and stretch your budget further?

Get the full insights here!

🔥Tweet of the Day

We'd love to hear your feedback on today's issue! Simply reply to this email and share your thoughts on how we can improve our content and format. 😍