Email Clicks to Cheaper Ad Costs
😎How One Email Click Can Sharpen All Your Targeting and more!
Hey Readers 🥰
Welcome to today’s edition, bringing the latest growth stories fresh to your inbox.
And just a quick heads-up! If you stumbled upon us through a friend, make sure to subscribe below! That way, you’ll never miss out on the trending stories.
😎Signal Stacking: Turning Click #2 Into the Most Profitable Ad Placement You Own
Most marketers treat inbox clicks as an isolated email metric. High-performance DTC operators treat them like premium ad placements, only they cost nothing and feed their ad platforms conversion signals far richer than cold clicks ever could.
Signal Stacking is the process of structuring early subscriber interactions so that the second click they take doubles as a high-value event for the ad algorithm. The goal isn’t just to get them to buy, it’s to make the platform better at finding people who will.
1. The Data Nobody Tracks (But Should)
Aggregated across high-volume DTC accounts over the past 12 months:
That second click isn’t just a conversion opportunity, it’s an algorithmic gift. The platform sees a pattern of repeat, engaged, purchase-prone behavior and widens your high-quality audience pool without you touching the budget.
2. The Four-Step Execution Framework
Step 1 — Ad-Email Continuity: Run ad creative identical to welcome email #1, headline, imagery, CTA, so the first click naturally flows into the inbox journey.
Step 2 — Click-Gated Depth Asset: Email #2 must force a click to consume, e.g., product quiz, gated guide, interactive proof piece. No “read it in the email” content.
Step 3 — Pre-Offer Retargeting: Retarget everyone who clicked email #2 before sending email #3, using the same creative as email #3’s offer. This primes intent twice in 72 hours.
Step 4 — Offer Delivery: Email #3 lands with urgency, capitalizing on primed awareness and retargeting warm-up.
3. Why the First Cohort Quality Dictates Success
If most new subscribers never reach click #2, Signal Stacking collapses. This is why advanced teams pre-seed the system with audiences already proven to click in similar contexts.
Platforms like TrafficGrid have been used to source $1 CPL U.S. subscribers carrying 30+ intent signals, so book your free strategy call to get a much higher share reach, click #2, and feed the algo with elite-quality events right out of the gate.
4. The Hidden Lever Multi-Channel Signal Injection
Layer a parallel low-budget retargeting campaign to your email #2 clickers on another channel (e.g., Instagram Stories, TikTok). This creates a signal cluster; the algorithm sees the same user engaging across multiple surfaces, further sharpening its lookalike profile and dropping CPMs on prospecting.
Takeaway: The second click in your welcome flow isn’t just a lead-nurture milestone, it’s potentially the cheapest, most profitable “ad placement” you have. Engineer it to happen, feed it back to the platform, and watch your acquisition costs drop without increasing spend.
Partnership with Tatari
Forward 2025: Where Top CEOs and Brands Unveil the Future of Advertising (Sept 4)
Customer acquisition is shifting fast – paid social is harder to navigate, TikTok faces uncertainty, and Gen Z is skipping Google for creators and AI. Forward 2025 is where ambitious brands learn what's next.
On September 4th at The Glasshouse in NYC, join this free half-day conference focused on the future of advertising.
Hear from Steve Huffman (Reddit CEO), Adam Foroughi (AppLovin CEO), and Allison Ellsworth (poppi Co‑Founder & CBO) – visionaries shaping how brands grow today.
Plus, marketing leaders from Dave, Coterie, Saatva, TickPick, Ariat, and Gusto will share exclusive TV growth playbooks across three dynamic panels.
Cap off the day with a rooftop happy hour overlooking the Hudson, connecting with speakers and peers.
Forward by Tatari is built for ambitious brands to scale smarter in a shifting ad world, with TV as the next big growth channel.
Seats are limited. Reserve your invitation and join industry leaders shaping the future of advertising.
🗝️ Tweet of the Day
Advertise with Us
70% of email clicks are bots but not with The Playbook. Reach real human buyers with verified clicks and only pay for actual engagement.
We'd love to hear your feedback on today's issue! Simply reply to this email and share your thoughts on how we can improve our content and format. 😍