Intentless Influence Funnel
đ The Buying Moment Before the Buyer Even Knows
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đ Intentless Influence: The Buying Moment Before the Buyer Even Knows
Marketers love the funnel. It gives structure. Predictability. Clear intent stages to optimize against.
But hereâs the problem: real buyers donât think in funnel stages. They act on moments, and the most valuable ones happen before they even realize they want to buy.
Welcome to the age of intentless influence. Where people arenât searching, researching, or comparison-shopping yet⊠but theyâre prime to be shaped. Brands that show up here donât just convert, they define the buying criteria itself.
Your Next Customers Are Still in âScroll Modeâ
Think about it: the average user scrolls for 90 minutes a day with no purchasing goal in mind. They arenât in-market, but theyâre absorbing signals: aesthetics, social proof, solutions they didnât know they needed.
And when the moment comes that they do want something⊠guess who they recall?
That first exposure, visual, emotional, and ambient, sets the mental bookmark. And that bookmark often trumps all your later retargeting efforts, because the brand already lives in memory.
Thatâs why platforms like Snapchat are outperforming on influence, not just ROAS Itâs not a shopping app. Itâs not search-based. But Snapchatâs 85% discovery rate makes it a dominant player in the pre-intent layer.
40% of its users donât use TikTok daily, and the platform thrives on shared product moments, unboxings, and visual story ads that plant seeds before anyone Googles a thing.
Get started with Snapchat Ads today and test where discovery feels natural, not forced.
Discovery Is the New Performance
Most marketers chase after declared intent. But by the time a user is comparing products, youâve already entered a price war. True scale happens when youâre part of their subconscious shortlist before theyâre even a buyer.
Thatâs what intentless influence gives you: Brand preference without pressure. Memory before decision. Influence that doesnât need attribution to be profitable.
Partnership with Neurons
Your Team Loves the Ad. Your Audience Might Forget It in 3 Seconds.
Your team might love the visuals. The copy might be clever. But if viewers skip key elements, forget your message, or miss the call-to-action entirely, you're burning through budget without results.
The harsh truth? Most ads die in 3 seconds.
Thatâs where Neurons AI flips the script. It simulates real human reactions using neuroscience-trained models, so you can predict performance even before launch.
No more wasted ad dollars. No more underperforming creatives.
Just upload your ad, and Neurons shows you:
⥠Heatmaps that show where attention goes, and where it doesnât
𧏠Memory predictions to see if people will recall your brand or message
đ§ How your creative triggers (or misses) emotional response
âïž How your ad stacks up against top industry performers
Trusted by Google, Coca-Cola, and LâOrĂ©al, Neurons helps teams boost CTR by 73% and brand recall by 20% without spending a dime on traffic.
You get unlimited creative testing, faster turnarounds, and smarter campaign launches.
Want your next ad to work before it even runs?
Book your free demo now and make every ad unforgettable!
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