The Playbook
  • Home
Sign in Subscribe

Latest

The Spark Stack Playbook

🔥Scaling TikTok Spark Ads with Creator-Led Sequences

28 Jul 2025

Trust as Default, Not Defense

🚀Rewriting the Rules of Social Proof

25 Jul 2025

Try Before You Buy

🧪 The Premium Way to De-Risk the Purchase Decision

24 Jul 2025

The $0 Effect in DTC

🧠 Why “Free” Outperforms Discounts and How Elite Brands Leverage It

23 Jul 2025

The Whitelist Trust Loop

🔄Why Creator Handles Outperform Brand Ads at Every Stage

22 Jul 2025

UX Tweaks for Flat Traffic Periods

📊 You don’t need more traffic to make more money; you need more margin per visitor.

21 Jul 2025

Systems Over SKUs

🔁 Systems Over SKUs: How To Design Retention Into the Product

18 Jul 2025

The Cold Conversion System

🥶How to Sell to People Who Weren’t Even Looking

17 Jul 2025

Build Repeat, Don’t Chase It

⏱️ 3-Week Post-Purchase Systems That Spike LTV Without Retargeting

16 Jul 2025

One Message to Cut Subscription Churn

🧠 Congrats! You Just Unlocked Savings: The Psychology of Post-Toggle Feedback

15 Jul 2025

The Inventory Velocity Tax

📦 Break The Hidden $88K Trap in Your DTC P&L

14 Jul 2025

The Sticky CTA Effect

🧠 The Sticky CTA Effect: How Commitment Theory Powers Higher Conversions

11 Jul 2025
See all
The Playbook
  • Sign up
Powered by Ghost

The Playbook

Bring your strategies to life with The Playbook, your marketing war room. Packed with sharp tactics, breaking news, and actionable insights!