Q5 Is A Couch Economy

Hey Readers 🥰

Welcome to today’s edition, bringing the latest growth stories fresh to your inbox.

And just a quick heads-up! If you stumbled upon us through a friend, make sure to subscribe below! That way, you’ll never miss out on the trending stories.

📺 The Post Christmas Attention Vacuum, and Why CTV Becomes the Smart Pressure Release Valve

Christmas on social is a street fight. Every brand is yelling, CPMs inflate, and your creative has to win a crowded thumb environment just to get a fair shot.

Then the calendar flips. The feed quiets down, people stop shopping for others, and attention shifts from gifting fantasy to self utility. This is the window most brands misread, because they keep playing the same social game, instead of moving part of the fight to the biggest screen in the house.

Holiday viewing is not subtle. Nielsen’s Gauge reporting has shown December holiday periods drive meaningful increases in total TV usage, with holidays contributing to some of the highest viewing days of the year.  

And on CTV specifically, Wurl’s reporting shows holiday channel viewership spikes dramatically in December versus other months, which is exactly when “I am already on the couch watching” becomes the dominant behavior.

Here is the script flip.

When social is crowded, CTV is your alternative lane for high attention, high trust, and lower creative noise.

Why CTV can punch above its weight from Christmas onward

1. You catch attention when the buyer is already in screen mode Post Christmas behavior is more sit back consumption, less frantic deal hunting, which makes the TV screen a natural place to build familiarity fast.
2. CTV borrows the “real brand” perceptionIn practice, TV and CTV placements tend to signal legitimacy versus pure feed ads, which helps reduce skepticism before the shopper ever hits your site.
3. Second screen behavior makes CTV more direct than people thinkA large share of viewers scroll while watching TV, which means CTV can prime the brand while social closes with proof.

The Q5 cross channel play that actually compounds

• CTV’s job is pre trust. Make the brand feel known, so the next Reel feels familiar instead of suspicious.
• Social’s job is proof. Use short formats that remove one doubt fast, use case proof, objection flip, routine slot demo, comparison shortcut.
• Retarget the overlap. Build sequences where CTV creates recognition, then paid social converts with specific answers.

One line, as promised, in the native flow. If you are evaluating CTV partners, apply the same filter winning DTC brands use, avoid programmatic only black boxes, demand real transparency, multi source inventory, and measurement that holds at scale, and Tatari.tv fits that “be picky about TV partners” mindset. You can schedule a Demo Today to see how brands like Jones Road Beauty, Tecovas, Ridge Wallet, Calm, won CTV with Tatari.tv

The core idea is simple. When everyone fights for Christmas attention in feeds, you can shift some spend to the TV screen, build trust faster, then let social harvest conversions when the attention vacuum opens.

Partnership with Insense

1 UGC creator = 20+ ad variations to scale your Q5 creative testing

Insense makes UGC ads insanely cost-effective - and Andromeda-approved!

From one brief, get numerous raw footage clips to mix, match, and turn into multiple scroll-stopping creatives for your paid social ads. 

Source 20+ pieces of raw content (per creator) with lifetime usage rights, all delivered in 14 days or less.

That’s how over 2000+ brands like Beauty Pie, Bones Coffee, Flo Health, and Aceable scale UGC without killing team bandwidth.

Cost-effective UGC with lifetime usage rights? Yes please!!

Book a free strategy call by December 19th and get $200 for your first campaign.

🗝️ Tweet of the Day

Advertise with Us

70% of email clicks are bots but not with The Playbook. Reach real human buyers with verified clicks and only pay for actual engagement.

Checkout our Partner Kit

We'd love to hear your feedback on today's issue! Simply reply to this email and share your thoughts on how we can improve our content and format. 😍