The Demand Priority Stack
⏰ Why Your Funnel Should Be Built on Urgency, Not Product Lines
Hey Readers 🥰
Welcome to today’s edition, bringing the latest growth stories fresh to your inbox.
And just a quick heads-up! If you stumbled upon us through a friend, make sure to subscribe below! That way, you’ll never miss out on the trending stories.
⏰ The Demand Priority Stack: Why Your Funnel Should Be Built on Urgency, Not Product Lines
Most DTC funnels are built like catalogs.
They mirror your product structure: one page per item, one ad per SKU, one email per variant. But the most profitable brands do something different; they stack the funnel by urgency, not inventory.
The Insight: Not all buyers are choosing what to buy. Some are choosing when. If you target everyone as if they’re ready right now, you’ll alienate 70% of your potential customers.
Instead of segmenting by product category, top brands segment by decision urgency:
This is the Demand Priority Stack, and it should govern your landing pages, ad copy, email cadence, and even PDP logic.
How does it change your funnel architecture?
1. Paid Media
- Now: Whitelisted UGC + offer-forward creativeSoon: Testimonial reels, feature clarity, comparison ads
- Later: Story-driven creators, origin videos, lifestyle demos
2. Website Flow
- Now: Direct-to-checkout, bundles, urgency framingSoon: Quiz flows, “How it works” visual storytelling
- Later: Blog-style landers, long-scroll homepages with soft opt-ins
3. Email & SMS
- Now: Discount timers, low-stock alerts
- Soon: Problem-solution logic + user-generated case studies
- Later: Founder story, “behind the product” flows, mission-based lead magnets
How to operationalize this with UGC:
You don’t need hundreds of creators, you need 3 tiers of message intent:
- “Now” UGC = confident, result-first
- “Soon” UGC = testimonial-style, feature walkthrough
- “Later” UGC = emotional resonance, lifestyle embedding
Insense makes this stackable by letting you source UGC by angle, not just by creator type. You can even brief different urgency tiers in a single campaign. You can book a free strategy call here for your first urgency-segmented UGC campaign.
Funnels built by SKU are logical. Funnels built by urgency are profitable. Start with where your buyer’s head is, not where your inventory is, and watch the whole journey click.
Partnership with Neurons
Your Team Loves the Ad. Your Audience Might Forget It in 3 Seconds.
Your team might love the visuals. The copy might be clever. But if viewers skip key elements, forget your message, or miss the call-to-action entirely, you're burning through budget without results.
The harsh truth? Most ads die in 3 seconds.
That’s where Neurons AI flips the script. It simulates real human reactions using neuroscience-trained models, so you can predict performance even before launch.
No more wasted ad dollars. No more underperforming creatives.
Just upload your ad, and Neurons shows you:
⚡ Heatmaps that show where attention goes, and where it doesn’t
🧬 Memory predictions to see if people will recall your brand or message
🧠 How your creative triggers (or misses) emotional response
⚖️ How your ad stacks up against top industry performers
Trusted by Google, Coca-Cola, and L’Oréal, Neurons helps teams boost CTR by 73% and brand recall by 20% without spending a dime on traffic.
You get unlimited creative testing, faster turnarounds, and smarter campaign launches.
Want your next ad to work before it even runs?
Book your free demo now and make every ad unforgettable!
🗝️ Tweet of the Day
Advertise with Us
70% of email clicks are bots, but not with The Playbook. Reach real human buyers with verified clicks and only pay for actual engagement.
We'd love to hear your feedback on today's issue! Simply reply to this email and share your thoughts on how we can improve our content and format. 😍